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  • Hanging Pictures with Precision: The Art of Perfect Height

    October 04, 2023

    One of the most common dilemmas we face when it comes to decorating our walls is getting that perfect height for hanging picture frames. Should they be at eye level, above the furniture, or aligned with architectural elements? Fear not, for we're here to unravel the mysteries of the ideal hanging height. Whether you're adorning your living room, bedroom, or even that tricky stairway wall, we've got the ultimate guide to ensure your artwork is always at its best.

    hanging art at eye level

    Image Credit: @wilsonaesthetic_

    Living Room Elegance: Eye-Level Charm

    Let's start with the heart of your home, the living room. The classic rule of thumb for most spaces is to hang your artwork at eye level. That's about 57 to 60 inches from the floor to the center of the frame. This height ensures that your guests can comfortably view your art without craning their necks. If you're creating a gallery wall or hanging multiple pieces together, keep the centers at this level to maintain a cohesive and visually appealing look.

    Hanging art at eye level isn't just a random placement choice; it's rooted in the fundamental principles of art and human perception. This method is widely considered the standard because it offers numerous benefits, enhancing the space's aesthetics and the viewer's experience.

    1. Connection and Engagement:

    When art is displayed at eye level, it establishes an immediate connection with the viewer. The artwork becomes integral to the conversation, drawing people in naturally. Whether you're displaying a captivating painting, a cherished family photograph, or an intricate sculpture, positioning it at eye level invites individuals to engage with the piece intimately. It's like creating a face-to-face conversation between the viewer and the artwork.

    2. Comfort and Accessibility:

    Placing artwork at eye level ensures that it's easily accessible to everyone, regardless of their height or seating arrangement. Guests can comfortably view and appreciate the art without straining their necks or craning their heads. This inclusive approach is particularly important in spaces where people of varying heights, including children, might be present. Everyone can enjoy the artwork without feeling excluded or uncomfortable.

    3. Visual Balance:

    Hanging art at eye level contributes to the visual balance of the room. When artworks are consistently placed at the same height, they create a harmonious flow, naturally guiding the viewer's gaze. This balance is crucial, especially in spaces where multiple pieces are displayed together, like in gallery walls or curated art collections. Each piece gets its moment in the spotlight while contributing to the room's overall visual appeal.

    4. Focal Point Creation:

    Art positioned at eye level becomes an automatic focal point within the room. Whether you're designing a living room, dining area, or hallway, eye-level art draws attention and anchors the space. It serves as a visual anchor, guiding the viewer's focus and setting the tone for the entire room's ambiance. It's like giving your room a central, artistic soul that captures attention and leaves a lasting impression.

    5. Psychological Impact:

    On a psychological level, art at eye level is perceived as more personal and intimate. It invites viewers to interact with the artwork on a deeper level, eliciting emotional responses and creating memorable experiences. When people encounter art at their eye level, they are more likely to connect with it emotionally, making the viewing experience more profound and memorable.

    In essence, hanging art at eye level transforms a space into a gallery of personal narratives, where each piece becomes a story waiting to be shared. It's not just about decoration; it's about creating an immersive environment that resonates with everyone who enters the room. So, the next time you're arranging your artwork, consider the power of eye-level placement – it's the key to transforming your space into a haven of artful inspiration.

    hanging art in bedroom above furniture

    Image Credit: @allisonsextoninteriors

    Bedroom Bliss: Above the Furniture

    Hanging art in a bedroom is a great way to add personality and ambiance. The rules can be a little more flexible in the cozy confines of your bedroom. When hanging art above furniture like a bed or a dresser, aim for about 6 to 8 inches above the top edge. This creates a balanced and harmonious appearance. However, if you're working with smaller pieces, like family photos or delicate artwork, feel free to align their centers with your eye level for a more intimate feel.

    Hanging art above furniture is an art form in itself, requiring a thoughtful balance between the artwork, the furniture, and the room's overall aesthetic. You create a visually pleasing and harmonious composition when you position art 6-8 inches above furniture, such as a sofa, sideboard, or bed. Here's why this height is so effective and how it enhances your interior decor:

    1. Establishing Harmony:

    When artwork is hung directly above furniture, the two elements connect seamlessly. Placing the art slightly above the furniture (6-8 inches) creates a visual balance, ensuring that the art and the furniture piece do not visually compete with each other. Instead, they complement and harmonize, enhancing the room's overall aesthetic.

    2. Preventing Overcrowding:

    Positioning art too low, so it directly touches the furniture, can create a cluttered and cramped appearance. You create breathing room by allowing some space between the artwork and the furniture. This approach prevents the room from feeling overcrowded, allowing each element to shine independently while contributing to the cohesive design of the space.

    3. Optimal Viewing Height:

    Art displayed 6-8 inches above furniture maintains an optimal viewing height for individuals standing and sitting. This ensures that the artwork remains easily visible and can be appreciated without obstruction. Whether you're enjoying a conversation on the sofa or seated at a dining table, the art is perfectly positioned for everyone in the room to admire.

    4. Focal Point Enhancement:

    When art is placed slightly above a piece of furniture, it enhances its significance as a focal point in the room. Whether it's a sofa, a console table, or a bed, the furniture becomes a central element, and the artwork above it acts as a captivating accent. This arrangement draws the eye upwards, emphasizing the room's height and adding a touch of verticality to the space.

    5. Creating Visual Layers:

    Introducing layers in interior design adds depth and dimension to a room. Placing art above furniture creates a distinct visual layer, separating the artwork from the furniture and the wall. This layered effect adds visual interest, making the space more dynamic and engaging. It also allows you to play with different textures, colors, and materials, enhancing the overall design aesthetic.

    6. Personalization and Flexibility:

    Hanging art slightly above furniture allows for flexibility in your decor arrangement. You can easily switch out artwork or change the furniture without repositioning everything. This adaptability ensures that your space can evolve with your changing tastes and preferences while maintaining a cohesive and polished look.

    To sum it all up, hanging art 6-8 inches above furniture is a design choice that prioritizes balance, harmony, optimal viewing, and flexibility. It elevates both the art and the furniture, creating a visually pleasing and well-coordinated interior that reflects your unique style and sophistication.

    hanging art slightly above eye level dining room

    Image Credit: @percivalinbloom

    Dining Room Drama: Slightly Above Eye Level

    In dining areas, where your guests tend to be seated, you want your artwork to be visible but not overpowering. Hang your frames slightly above eye level, around 60 to 62 inches from the floor to the center. This height ensures that the artwork remains a focal point without becoming a distraction during meals. If you're decorating a bare wall without furniture, consider creating a dynamic arrangement with various heights to add visual interest.

    Hanging art slightly above eye level is a strategic design choice that can profoundly impact a room's overall aesthetic and atmosphere. Here's why this approach is considered effective and visually appealing:

    1. Avoiding Cramped Spaces:

    Hanging art slightly above eye level prevents a room from feeling cramped or visually overwhelming. When artwork is placed too low, especially in smaller spaces, it can create a closed-in feeling. Raising the art slightly allows the room to breathe, making it feel more spacious and open.

    2. Enhancing Vertical Space:

    By positioning art above eye level, you draw the viewer's gaze upward, emphasizing the verticality of the space. This technique is particularly useful in rooms with low ceilings, as it creates an illusion of height. It adds a sense of grandeur and sophistication to the room, making it visually more appealing and elegant.

    3. Emphasizing Architectural Features:

    Placing art slightly above eye level allows you to emphasize architectural features, such as molding, wainscoting, or decorative panels. It highlights these elements, showcasing the craftsmanship and adding depth to the room's design. You create a harmonious balance between the artwork and the room's architectural details by aligning the art with these features.

    4. Encouraging Interaction:

    Art placed slightly above eye level encourages interaction. Viewers are naturally inclined to raise their gaze when looking at art, creating a more engaging and immersive experience. This interaction invites individuals to explore the details of the artwork, fostering a deeper connection with the piece.

    5. Maintaining Balance and Proportion:

    Achieving balance and proportion in interior design is key to creating a harmonious environment. Placing art slightly above eye level ensures that it complements other elements in the room, such as furniture, lighting fixtures, and architectural details. It prevents the art from overpowering the space or getting lost among other elements, maintaining a sense of equilibrium.

    6. Showcasing Larger Art Pieces:

    For larger artworks, positioning them slightly above eye level allows viewers to appreciate the piece in its entirety without straining their necks. This placement ensures that the art remains the room's focal point, capturing attention and admiration.

    7. Avoiding Visual Clutter:

    Art positioned above eye level avoids visual clutter, especially in rooms with multiple pieces of artwork or decorative elements. Keeping the art slightly elevated ensures that it stands out without creating a chaotic or disorganized visual impact.

    In summary, hanging art slightly above eye level is a design choice that enhances the overall aesthetics of a room. It opens up the space, emphasizes architectural features, encourages interaction, and maintains balance, creating a visually pleasing and inviting atmosphere. This approach allows you to curate a space that is not only beautiful but also thoughtfully designed for maximum impact and enjoyment.

    hanging art in stairway

    Image Credit: @functioningwith_rugrats

    Stairway Statements: Follow the Ascent

    Stairways can be a challenge, but they also offer a fantastic opportunity for a dramatic display. As you ascend the stairs, let your artwork follow the slope. Start with the first piece at the base, aligning its center with your eye level. As you move upward, maintain a consistent distance between the frames, about 6 to 8 inches apart, creating a visually engaging staircase gallery. If your stairwell has a landing, consider treating it as a separate wall and adjust the hanging height accordingly.

    Hanging art in a stairway is a dynamic and creative way to transform what is often an underutilized space into a visually stunning gallery. Here are several compelling reasons why hanging art in a stairway is a brilliant design choice:

    1. Utilizing Vertical Space:

    Stairways provide ample vertical wall space, making them ideal for showcasing art. Utilizing this vertical space can create a striking visual impact that draws the eye upward. This not only adds aesthetic value but also emphasizes the height and openness of the area.

    2. Creating a Focal Point:

    Stairways often serve as a natural focal point within a home due to their central location. You enhance this focal point by adorning the walls with art, making it even more captivating. Eye-catching artwork can transform a mundane staircase into a conversation starter and a memorable feature of your home.

    3. Adding Depth and Dimension:

    Art strategically placed on a stairway wall adds depth and dimension to the space. As you ascend or descend the stairs, the changing perspective creates an ever-shifting tableau, adding intrigue and visual interest. This dynamic quality makes the stairway more engaging and visually appealing.

    4. Showcasing a Story:

    A stairway gallery can be a curated collection of artwork, photographs, or memorabilia that tells a story. Whether it's family photos, travel mementos, or a thematic art collection, the stairway provides an opportunity to showcase your personal narrative. This creates an intimate and meaningful ambiance, turning a simple staircase into a gallery of memories.

    5. Enhancing Architectural Features:

    Stairways often feature interesting architectural elements, such as banisters, railings, or landings. Art can be strategically placed to complement or contrast with these features, enhancing their visual appeal. Artwork can soften the angularity of staircases or emphasize their modern or traditional design, adding an artistic touch to the architectural structure.

    6. Encouraging Exploration:

    A stairway gallery invites exploration. Guests and family members are naturally drawn to observe the artwork as they ascend or descend the stairs. This interactive experience encourages contemplation and discussion, fostering a deeper connection with the displayed pieces. It transforms a functional space into an interactive art installation.

    7. Enhancing Lighting and Ambiance:

    Well-chosen artwork can interact with natural or artificial lighting in the stairway, creating captivating plays of light and shadow. This interaction enhances the ambiance, giving the space a warm and inviting glow during the day and an alluring, dramatic atmosphere in the evening. The interplay of art and light can significantly impact the mood and character of the stairway.

    In summary, hanging art in a stairway is a strategic design choice that maximizes vertical space, creates focal points, adds depth, showcases personal stories, enhances architectural features, encourages exploration, and enhances lighting and ambiance. It transforms a functional space into a visually enchanting and emotionally resonant part of your home, making the stairway a passage and an experience.

    hanging art in unique configurations and heights

    Image Credit: @deeplysouthernhome

    Mixing It Up: Creating Unique Configurations

    When you're working with diverse artwork sizes and configurations, consider mixing up the heights. Play with asymmetry by combining tall and short frames in a cohesive manner. For instance, you could align the tops of shorter frames while keeping the centers of taller frames at eye level. This dynamic approach adds energy and personality to your space, making it feel curated and inviting.

    Hanging art in unique configurations is a trend that has gained significant traction in the realm of interior design and for good reason. Here’s why embracing unconventional arrangements can elevate your space and create a visually captivating environment:

    1. Personal Expression:

    Unique art configurations allow for unparalleled personal expression. It's a chance to move away from traditional symmetrical layouts and create a display that resonates with your individuality. Whether it’s an asymmetrical gallery, a geometric arrangement, or a mix of different art forms, these configurations showcase your distinctive style and creativity.

    2. Dynamic Visual Impact:

    Unconventional art placements infuse a space with energy and dynamism. They break away from the predictable patterns, adding a sense of movement and excitement to the room. Asymmetrical arrangements, for example, can guide the eye around the room, creating a sense of exploration and discovery for anyone entering the space.

    3. Embracing Room Characteristics:

    Unique art configurations allow you to work with the room's characteristics. For instance, traditional symmetrical arrangements might not fit seamlessly in rooms with architectural quirks like alcoves, nooks, or slanted ceilings. Embracing the room’s unique features with creative art placements can turn these challenges into design opportunities.

    4. Creating Focal Points:

    Unique art configurations naturally draw attention. Placing artwork in unexpected places or arranging it in unconventional patterns automatically creates focal points in the room. These focal points become conversation starters, guiding the eyes and conversations of those in the space.

    5. Maximizing Space:

    Traditional art placements might feel limiting in smaller rooms, where every inch counts. You can make the most of available wall space by adopting creative configurations. This might mean placing art at varying heights, using corners effectively, or even integrating art into functional furniture pieces.

    6. Enhancing Theme and Mood:

    Unique art arrangements can be curated to enhance specific themes or moods within a room. For example, a cluster of nature-themed art pieces in an irregular arrangement might create a cozy woodland atmosphere, while a linear arrangement of vibrant abstracts could infuse a room with a modern, energetic vibe.

    7. Mixing Art Forms:

    Embracing unique configurations often involves mixing different art forms like paintings, sculptures, and textiles. This blending of mediums adds texture and depth to the arrangement, making the art display more tactile and visually engaging. It creates a multi-dimensional experience that appeals to both the eyes and the senses.

    In essence, hanging art in unique configurations allows for unparalleled creativity, personalization, and adaptability within your space. It’s an opportunity to break free from conventional constraints, allowing your personality and style to shine through. By embracing the unconventional, you transform your living space into a dynamic, visually stimulating, and deeply personal sanctuary.

    Final Thoughts: Your Art, Your Style

    Remember, these are just guidelines, not strict rules. Your personal style and preferences should always be the guiding force behind your decorating choices. Don't be afraid to experiment, mix heights, and create configurations that resonate with your unique taste. After all, your home is your canvas, and your creativity knows no bounds. So go ahead, hang your art with confidence, and let your walls reflect the masterpiece that is your life. Happy decorating!

    About The Author

    Brittany DeMauro Headshot Brittany DeMauro is the Creative Director here at CustomPictureFrames.com. With a background in creative writing and a passion for all things DIY, you'll find her in the shop crafting content. She can always find space for a fun gallery wall and loves discovering new artists to display around her home (in custom frames, of course!) When she's not creating content for our brand, she can most likely be found binging shows on Netflix with her two cats.
  • Mastering the Art of Wall Picture Groupings: Your Guide to Stunning Displays

    September 27, 2023

    If you've ever stared at your blank wall, unsure of how to transform it into a captivating gallery, you're not alone. The world of wall picture groupings can be a bit like a puzzle – exciting but challenging. Fear not, because we're here to be your artful guides, sharing some fantastic tips and tricks to help you create visually stunning displays that tell your unique story.

    Gallery Wall Starting Point

    1. Find Your Starting Point

    Every masterpiece begins with a blank canvas; in this case, your blank wall is your canvas. Before hammering nails or putting up adhesive strips, step back and envision what you want to achieve. Consider the room's ambiance and your personal style. Are you going for a symmetrical, balanced look, or do you want to embrace an eclectic, free-spirited vibe? Finding your starting point is like choosing the color palette for your artistic creation.

    Measuring for a Gallery Wall

    2. The Center of Attention

    Just like the focal point in a painting, the center of your artwork should grab attention. We recommend following the "At 60 inches on Center" rule, where the midpoint of your art is always at 60 inches (or around eye level). This ensures that your artwork is easily viewable and creates a harmonious balance in the room. Remember that the one big no-no is diagonal hanging, except over stairways – we want to maintain that eye-level goal.

    all white gallery wall

    3. Cohesion is Key

    Creating a sense of cohesion in your picture grouping is like harmonizing different notes in a symphony. To achieve this, consider using similar mats and frames. This creates an overall sense of consistency and ties the pieces together, even if they vary in color, size, or subject matter. Cohesion is your secret weapon to prevent chaos and maintain a unified look.

    eclectic gallery wall

    4. Embrace Variety

    While cohesion is essential, don't be afraid to embrace variety. Think of it as adding different instruments to your musical composition. Grouping pieces with common themes, typography, oil paintings, black-and-white photography, or even mixed media can add depth and interest to your display. Variety keeps things exciting and allows you to showcase your diverse tastes.

    5. Playing with Size and Scale

    Creating visual interest in your gallery is all about playing with size and scale. Consider using even numbers of pieces for larger rooms to achieve symmetry and balance. In contrast, uneven numbers work wonders for anchoring furniture and offering a sense of volume without overcrowding. Just remember, when displaying larger pieces, keep them within 2-3 inches of each other for that polished, Pinterest-worthy look.

    gallery wall inspiration

    6. The Gallery Look

    If you're aiming for a crisp, museum-like effect, envision an imaginary line at that magical 60 inches above the floor and center your art around it. For this look, sleek, black gallery frames with large white mats work wonders. It's clean, sophisticated, and timeless. When hanging multiple sizes together, always place the larger piece on the left side of the group – it's more aesthetically pleasing to the eye.

    family gallery wall

    7. Crafting Collages and Stories

    Sometimes, you want your wall to do more than display art – you want it to tell a story. Enter collage picture frames. These versatile frames are like chapters in your visual narrative. You can create mini self-contained gallery walls or incorporate them into larger groupings for added depth and storytelling. Don't limit yourself to family photos; art pieces, typography, and fine art photos can also become part of your narrative.

    gallery wall frames

    8. Beyond the Frame

    Frames aren't just for holding art; they can be art themselves! With an array of frame options, you can express your unique style and add depth and texture to your walls. Gilded, painted, rustic barnwood, or sleek and modern – frames can make a statement all on their own, whether they're holding art or not.

    triptych framed art

    Image Credit: Rebecca King Art

    9. Think Outside the Frame

    Sometimes, one image deserves to be larger than life. Don't be afraid to think outside the frame. If a single picture can't contain the beauty of your art, spread it across multiple frames. You can work with our team to print your images in portions or frame them separately. Hanging them in a row creates a captivating triptych, becoming a focal point and a conversation piece.

    Eclectic Gallery Wall

    Image Credit: Real Simple

    10. Embrace Eclectic Chaos

    For those who love the bohemian feel or want to create an informal, inviting atmosphere, embracing eclectic chaos is the way to go. This technique involves mixing and matching frames, plaques, 3D art, mirrors, and whatever sparks your imagination. From large to small, squares to circles, sculptures to sconces – if you love it, display it. Soon, you'll have a wall that's impossible to look away from.

    So there you have it, our artful guide to mastering the art of wall picture groupings. Whether you're creating a symphony of frames or an eclectic collage, remember that your wall is your canvas, and you are the artist. Have fun, get creative, and let your walls tell your unique story!

    About The Author

    Brittany DeMauro Headshot Brittany DeMauro is the Creative Director here at CustomPictureFrames.com. With a background in creative writing and a passion for all things DIY, you'll find her in the shop crafting content. She can always find space for a fun gallery wall and loves discovering new artists to display around her home (in custom frames, of course!) When she's not creating content for our brand, she can most likely be found binging shows on Netflix with her two cats.
  • Preservation and Presentation: How to Frame Your Photos & Art Prints to Last Longer

    September 20, 2023

    Framing isn't just about making your artwork look good; it's about giving it a suit of armor to protect its beauty and value for years to come. So, think of this as your friendly guide to the art of framing photos and art prints. We'll dive into the nitty-gritty, exploring the materials, techniques, and steps that will ensure your beloved pieces stand the test of time. It's like learning the secrets to time travel for your art, and we're here to make it all easy and enjoyable!

    The Importance of Proper Framing

    Let's chat about the real deal: why proper framing is like a superhero cape for your photos and artwork. It's not just about making them look snazzy; it's about ensuring they stay awesome for the long run. Picture this: framing shields your beloved pieces from dust, pesky humidity, and those sneaky UV rays that love to mess with colors. It's like a protective bubble that keeps your art safe from warping, fading or any other misadventures that time might throw its way. So, think of framing as your art's bodyguard, making sure it looks stunning and holds its value, telling your unique story for generations to come.

    framing materials

    Choosing the Right Materials

    Choosing the right materials for framing your photos and art prints is like picking the best ingredients for a masterpiece. It's not just about aesthetics; it's about long-term protection. Opt for acid-free matting to prevent yellowing and deterioration over time, and consider UV-protective glass or acrylic to shield your artwork from harmful sunlight. Sturdy frames, whether wood or metal, provide structural support. These materials aren't just choices; they're your artwork's defenders against the forces of nature. In framing, selecting the right materials is the first step in ensuring your cherished pieces remain vibrant and unblemished for years, if not decades, to come.

    Preparing the Artwork

    Let's talk about prepping your artwork – it's like getting your canvas ready for the grand ball. Before framing, your art needs a little TLC. Start by ensuring it's clean and dry, just like you'd want to look your best for a special occasion. This step may sound like a small detail, but preventing any unwanted surprises down the road is crucial. Think of it as the foundation of your artwork's long and fabulous life in that snazzy frame you're preparing for it.

    online custom framing

    The Framing Process

    Alright, picture this: you've got your shiny new frame, but now you need to bring your photo or art print into the picture. First, let's talk about the components of a frame – it's like understanding the anatomy of your favorite gadget. You've got the frame itself, the mat (if you're using one), the backing board, and the all-important glass or acrylic cover. To make your artwork last longer in this cozy setup, here's the drill: carefully attach your photo or print to the backing board, ensuring it's secure but not too tight. Then, gently slide in that protective glass or acrylic cover, which is like the superhero shield for your artwork. Think of it as a sweet, secure embrace, ensuring your art stays safe and sound within that frame for years to come.

    Hanging Your Artwork

    Now that you've got your artwork snuggled up in its frame let's talk about giving it the perfect spot on your wall. Hanging your artwork is like giving it a stage to shine. Choose the right location, considering factors like lighting and humidity, because just like you, art prefers some spots over others. Grab the appropriate hanging hardware to ensure it stays securely in place. And remember, when you hang your framed masterpiece, you're not just adding beauty to your space; you're making sure it stays safe and sound for the long haul. So, find that perfect spot and let your art take center stage!

    cleaning your picture frames

    Maintenance and Care

    Okay, you've got your artwork framed and fabulous on your wall. But here's the thing: the journey doesn't end there. It's like adopting a pet – you must take care of it. Maintenance and care are like giving your art a little love regularly. Avoid direct sunlight; it's like sunscreen for your artwork, preventing those colors from fading. And don't forget to give that glass or acrylic cover a gentle cleaning every now and then – it's like giving your art a spa day! This TLC ensures that your framed pieces stay as vibrant and stunning as the day you hung them up, and that's what we call a win for your art-loving heart!

    Displaying With Purpose

    Now, let's talk about displaying your framed art with flair and purpose – it's like giving your home a personal touch. Think strategically about where you place your artwork; some spots are art-friendly, while others might not be so kind. Avoid spots with direct sunlight or extreme humidity – they're like kryptonite for your art. And when you hang your pieces, consider their size and the room's overall vibe. It's like curating your own mini art gallery at home! So, think of it as more than just decorating; it's telling your unique story through the art you love, adding depth to your space that everyone can appreciate.

    And there you have it, the art of framing to make your cherished pieces last longer. Remember, it's not just about making them look good; it's about preserving the heart and soul of your artwork. Each step, from choosing the right materials to displaying with purpose, is like a brushstroke in the masterpiece of preserving your creative expression. So, treat your art right, whether it's a beloved family photo or a stunning art print, and it'll tell your unique story for generations to come. Happy framing, art enthusiast!

    About The Author

    Brittany DeMauro Headshot Brittany DeMauro is the Creative Director here at CustomPictureFrames.com. With a background in creative writing and a passion for all things DIY, you'll find her in the shop crafting content. She can always find space for a fun gallery wall and loves discovering new artists to display around her home (in custom frames, of course!) When she's not creating content for our brand, she can most likely be found binging shows on Netflix with her two cats.
  • Etsy Artistry: A Comprehensive Guide to Selling Art in All Its Forms

    September 13, 2023

    Etsy, a global marketplace for handmade, vintage, and unique items, offers an incredible platform for artists to share their creations with the world. Whether you're selling printable digital files, high-quality prints, or custom-framed art pieces, Etsy is the ideal place to turn your passion into profit. In this guide, we'll explore the journey of selling art on Etsy, from choosing the right product format to reaching a broader customer base using Etsy's platform features and social media.

    1. Choose Your Art Format

    Etsy's diverse marketplace offers a wide array of art that caters to every taste and budget. From affordable printable digital files that allow buyers to add a personal touch to their living spaces to investments in traditional physical art pieces that stand as timeless treasures, Etsy's art section has it all. You can discover intricately detailed illustrations, mesmerizing oil paintings, vibrant watercolors, and so much more.

    This platform welcomes both emerging artists seeking to share their talents and seasoned professionals with established portfolios. With options ranging from wallet-friendly digital art downloads to unique, handcrafted artworks, Etsy empowers art enthusiasts to explore, express themselves, and bring a touch of creativity into their lives.

    The first step in selling art on Etsy is to determine the format that best suits your creations:

    instant download on etsy

    Source: Pixel & Paper Prints

    a. Printable Digital Files:

    • Ideal for digital artists and graphic designers.
    • Offer a range of digital prints, from wall art to greeting cards.
    • Upload high-resolution files that buyers can download and print themselves.
    • Be sure to specify usage rights and provide helpful printing tips.

    high quality prints on etsy

    Source: Custom Picture Frames Etsy

    b. High-Quality Prints:

    • Perfect for traditional artists and photographers.
    • Invest in high-quality printing services to reproduce your art.
    • Offer different sizes and finishes to cater to various preferences.
    • Ensure accurate color reproduction and sharp details in your prints.

    Framed Art on Etsy

    Source: Custom Picture Frames Etsy

    c. Custom-Framed Art Pieces:

    • A niche market for artists who want to offer a complete, ready-to-hang product.
    • Collaborate with custom framers to create unique framed art pieces.
    • Highlight the craftsmanship and customization options you provide.
    • Communicate the materials and care used in framing to emphasize quality.

    2. Crafting Your Etsy Shop

    Your Etsy shop is your online storefront; make it inviting and informative. Creating a high-quality and optimized Etsy shop requires attention to detail and a strategic approach. Start by choosing a shop name that reflects your brand and resonates with your target audience. Craft an eye-catching banner and profile picture, and write a compelling shop description that tells your story and showcases your commitment to quality. Invest in professional, well-lit product photography or high-quality mockups to showcase your items effectively. Ensure your product listings are detailed, informative, and optimized with relevant keywords for search visibility. 

    CustomPictureFrames.com on Etsy

    To summarize how to create an inviting and informative Etsy storefront:

    • Choose a shop name that represents your brand.
    • Create an eye-catching banner and profile picture.
    • Write a compelling shop description, sharing your artistic journey and commitment to quality.
    • Use high-quality images for your product listings.
    • Craft engaging product descriptions that evoke emotions and provide essential details.

    3. Reach a New Customer Base with Etsy's Tools

    Etsy can benefit Etsy art sellers, providing them with a powerful tool to boost visibility and increase sales. With its visual appeal, art often benefits greatly from advertising, as it can capture the attention of a broader audience. Etsy has tools allowing sellers to reach potential buyers beyond the platform through various online channels, including Google, Facebook, and Instagram. This expanded exposure can attract art enthusiasts and collectors who may not have discovered your shop otherwise. Etsy's advertising tools also enable sellers to target specific demographics and interests, ensuring their art reaches the right audience. With transparent reporting and budget control, sellers can assess the effectiveness of their ad campaigns and optimize them for better results. Ultimately, Etsy empowers art sellers to showcase their creativity, connect with a wider customer base, and turn their passion into a profitable endeavor.

    etsy ads

    Source: Etsy Seller Handbook

    Etsy provides several tools to help you reach a broader customer base:

    a. Etsy Ads:

    • Use Etsy's advertising platform to promote your listings.
    • Set a daily budget and select relevant keywords.
    • Monitor ad performance and adjust as needed to maximize visibility.

    b. Etsy Offsite Ads:

    • Extend your shop's reach beyond the Etsy platform.
    • Sellers who meet the eligibility criteria are automatically enrolled.
    • Sellers only pay for Offsite ads when they make a sale from a click generated by them.

    c. Etsy Search Optimization (SEO):

    • Optimize your product titles, descriptions, and tags with relevant keywords.
    • Research popular search terms to include in your listings.
    • Regularly update your listings to keep them relevant in search results.

    4. Promote Your Shop on Social Media

    Etsy's Share & Save program is a new, valuable tool that encourages sellers to actively promote their Etsy shops on social media platforms. By sharing their listings through this program, sellers offer potential buyers a discount on their products, incentivizing engagement and encouraging sales. This initiative drives traffic to their Etsy shops and fosters customer loyalty. Sharing products on social media platforms such as Instagram, Pinterest, and Facebook is an effective strategy to increase brand awareness, connect with a broader audience, and ultimately boost sales. These platforms provide a visual and interactive space where sellers can showcase their unique products, share their artistic journey, and engage with potential customers directly. By actively participating in the Share & Save program and harnessing the power of social media, Etsy sellers can elevate their brand presence, establish a strong online community, and thrive in the competitive world of e-commerce.

    Etsy Share & Save program

    Source: Etsy Seller Handbook

    When sharing your products on social media, it's important to remember to:

    • Share high-quality images of your art on platforms like Instagram, Pinterest, and Facebook.
    • Use relevant hashtags and engage with your followers.
    • Collaborate with other artists and influencers for cross-promotion.
    • Create content that tells the story behind your art and your creative process.

    5. Build Customer Trust

    Etsy strongly emphasizes best practices for customer service and building customer trust. To achieve this, sellers are encouraged to respond to inquiries promptly, address any concerns or questions with professionalism and courtesy, and fulfill orders on time. Providing detailed and accurate product descriptions and high-quality images helps set clear expectations for buyers. A flexible and fair return policy can reassure customers and build trust in your shop. Encouraging satisfied buyers to leave reviews helps boost credibility and signals to potential customers that you're a trusted seller. Etsy's platform also facilitates direct communication between sellers and buyers, fostering a sense of transparency and personalized service. By adhering to these best practices, Etsy sellers can cultivate a positive shopping experience, earn customer loyalty, and establish a reputation for reliable and trustworthy service, ultimately leading to repeat business and word-of-mouth recommendations.

    Etsy Star Seller Badge

    Exceptional customer service is vital for building trust and securing repeat business:

    • Respond promptly to inquiries and provide clear, friendly communication.
    • Offer a hassle-free return policy to reassure customers.
    • Encourage satisfied buyers to leave reviews, which can boost your credibility.

    6. Secure Packaging and Shipping

    Delivering Etsy orders promptly and safely is a top priority for sellers. For digital files, ensuring that downloads are readily accessible and user-friendly is key. Sellers should provide clear instructions and ensure that the files are high-quality and easily downloadable to enhance the customer's experience.

    In the case of physical art, packaging is paramount. Sellers should invest in sturdy and protective packaging materials to safeguard the artwork during transit, including options like archival sleeves and sturdy boxes. Properly securing the artwork with protective layers can prevent damage and ensure that the customer receives their order in pristine condition. Timely shipping and clear communication on estimated delivery times further contribute to a positive customer experience, fostering trust and satisfaction that can lead to repeat business and positive reviews on Etsy.

    Protect your art during transit by investing in secure packaging materials:

    • Use appropriate packaging for your chosen art format.
    • For prints, consider adding protective layers, such as glassine paper or archival sleeves.
    • Be transparent about shipping times and provide tracking information to buyers.

    Selling art on Etsy is an exciting journey that allows artists to share their creativity with a global audience. By choosing the right art format, crafting an appealing Etsy shop, utilizing Etsy's tools like ads and SEO, and promoting your shop on social media, you can expand your reach and find success in the art market. Whether you offer printable digital files, high-quality prints, or custom-framed art pieces, Etsy provides the platform to turn your passion into a thriving business. Embrace the artistic possibilities, and watch your artistry flourish on Etsy!

    About The Author

    Brittany DeMauro Headshot Brittany DeMauro is the Creative Director here at CustomPictureFrames.com. With a background in creative writing and a passion for all things DIY, you'll find her in the shop crafting content. She can always find space for a fun gallery wall and loves discovering new artists to display around her home (in custom frames, of course!) When she's not creating content for our brand, she can most likely be found binging shows on Netflix with her two cats.
  • Elevate Your Canvas Art: A Step-by-Step Guide to Installing it in a Floater Frame

    September 06, 2023

    Canvas art has a unique ability to transform any space. Its texture and depth bring life to your favorite memories and artistic expressions. One way to enhance the presentation of canvas art is by framing it in a floater frame. This not only adds a professional touch but also protects the canvas. In this guide, we'll walk you through installing your canvas art into a floater frame using countersink pilot holes, spacers, and screws for a flawless finish.

    Watch our video tutorial or follow the step-by-step instructions below to frame your canvas art in a floater frame like a pro!


    Before you begin, make sure you have the following materials ready:

    1. Canvas Art
    2. Floater Frame
    3. Drill
    4. Countersink Drill Bit
    5. Screwdriver Drill Bit
    6. Spacers (plastic or cardboard)
    7. Screws

    Step 1: Measure and Mark

    Start by measuring your canvas art and the floater frame to ensure a perfect fit. Use a measuring tape and a pencil to mark where the screws will go along the back of your floater frame. Maintaining uniform spacing around the frame is essential for a balanced look. The larger your canvas art and frame is, the more screws you'll want to use to secure your art into the frame. 

    create countersink pilot holes in floater frame

    Step 2: Create Countersink Pilot Holes

    To make sure the screws sit flush with the frame, you'll need to create countersink pilot holes. Attach a countersink drill bit to your drill. Position it over each marked spot and drill gently. Be cautious not to drill too deep; the goal is to create a slight indentation for the screw heads. While this isn't necessary, it does create a more professional finish and keeps the screws from damaging the wall behind your frame. 

    insert spacers in floater frame

    Step 3: Insert Spacers

    Turn your frame over and insert your canvas into the frame. Place spacers along the inner edge of the floater frame, ensuring they're evenly distributed. These spacers create a gap between the canvas and the frame, giving it that 'floating' effect. You can use plastic or cardboard spacers; the choice is yours.

    Screw in screws from underneath canvas frame

    Step 4: Screw It In

    Now, it's time to secure your canvas in the floater frame. Slide your frame to the edge of your workspace to make the pilot holes accessible. From one corner, insert screws into the countersink pilot holes in the frame from underneath. Be gentle and use enough pressure to tighten the screws without damaging the canvas. Continue this process for all marked spots around the frame.

    back of floater frame with screws

    Step 5: Hang Your Masterpiece

    With your canvas securely installed in the floater frame, it's now ready to be hung on your wall. Remove the spacers and use appropriate hardware to ensure it's level to showcase your artwork beautifully.

    Framing your canvas art in a floater frame is a fantastic way to elevate its presentation and protect it for years. By following this step-by-step guide, including creating countersink pilot holes, using spacers, and carefully screwing the canvas into the frame from underneath, you'll have a professionally framed masterpiece that will impress anyone who sees it. Enjoy your art in all its glory, proudly displayed for all to admire!

    About The Author

    Brittany DeMauro Headshot Brittany DeMauro is the Creative Director here at CustomPictureFrames.com. With a background in creative writing and a passion for all things DIY, you'll find her in the shop crafting content. She can always find space for a fun gallery wall and loves discovering new artists to display around her home (in custom frames, of course!) When she's not creating content for our brand, she can most likely be found binging shows on Netflix with her two cats.